It’s true that a big idea doesn’t always need a big budget, but a healthy marketing budget is an important key to success for real estate pros. Unfortunately, that budget could take a hit when sales are slow and inventory is low, so you should always have a plan in pla...

Listing your home? It pays to hire a pro photographer.

Everyone seems to be a shutterbug these days, but grainy smartphone pics just don't cut it when it comes to producing eye-catching images that attract prospective buyers. "I've had clients tell me, 'I've got an iPho...

Bring the buyers to your home with the right marketing images.

In today’s era of real estate marketing, the internet is the undisputed champ. Whether it's on social media, the local multiple listing service or real estate information sites, the key to making your house...

Vivid images linger in the mind for several days and influence the decisions made by real estate buyers. Wherever the buyers go, the photos remain etched in their minds and continue to excite their feelings and aspirations. In meticulously taken real estate photos, the...